Andre Simha joins WaveBL as Strategic Advisor and Board Observer, bringing four decades of maritime technology leadership and deep expertise in digital standards, interoperability and global trade transformation.
Wilmington, USA – August 4th, 2026 – WaveBL, the market-leading blockchain-based digital trade platform, today announced that Andre Simha, former Chief Digital & Innovation Officer of MSC Mediterranean Shipping Company, has joined the company as a Strategic Advisor and will also participate as an observer in WaveBL’s Board meetings.
Simha is widely recognized as one of the most influential technology leaders in the shipping and logistics industry. Over a 40-year career at MSC, he helped drive the digital evolution of global container shipping, with a strong focus on practical innovation, industry collaboration and common digital standards.
His appointment represents a strong vote of confidence in WaveBL’s team, strategy and technology, as the company continues to expand its role in enabling secure, paperless and interoperable trade document flows across the global trade ecosystem.
“Andre’s deep industry knowledge, global relationships and long-standing commitment to digital collaboration make him an exceptional strategic advisor for WaveBL,” said Noam Rosenfeld
WaveBL’s platform enables the secure, paperless and cost-effective transfer of original trade documents and data. At its core is the electronic Bill of Lading, where WaveBL has set a global benchmark, and the company is now extending the same trust, security and efficiency across the broader trade journey — including trade finance, customs, AI-powered document workflows and end-to-end digital shipping operations.
As the global shipping industry moves toward the Digital Container Shipping Association’s commitment to 100% eBL adoption by 2030, Simha’s appointment strengthens WaveBL’s strategic position at a critical moment for the industry’s digital transformation.
at WaveBL. “We are honored to welcome him as we continue building the trusted digital infrastructure for global trade.”
“WaveBL has already established itself as a leading platform in electronic Bills of Lading and secure digital trade documents,” said Andre Simha. “I am excited to support the company as it scales its technology, network and impact across the global trade ecosystem.”
About WaveBL
WaveBL is a market-leading, blockchain-based solution transforming global trade. The company enables the secure, paperless and cost-effective transfer of trade documents and data, with the electronic Bill of Lading at the core of its platform. Powered by AI and secured by blockchain, WaveBL is expanding its trusted digital infrastructure across the global trade journey.
