2021 Cool Logistics Global Conference

The 13th Cool Logistics Global virtual conference and exhibition was held in collaboration with the Port of Rotterdam this year. Cool Logistics Global is the world’s leading network, conference, events, and knowledge hub for perishable logistics, shipping, and supply chain professionals. This year’s agenda revolved around the theme of “Looking Back and Building Forward.”

WAVE BL joined forces with DCSA’s CEO, Thomas Bagge; Chief of Digital & Information Officer at MSC; and Chairman of the DCSA, Andre Simha; and two logistics representatives of BRF. At this year’s event, Gadi Ruschin, CEO and co-founder of WAVE BL, took part in a diverse panel of industry leaders to discuss the future of global trade and the evolution of digitalization.

Raising the Digital Bar

The current state of global supply chains is ripe for innovation, and reinventing the way the world’s goods flow across the globe heavily relies on a collective push towards digitization.

At the core of the panel discussion on Digital Documents was the road towards the standardization of electronic Bills of Lading (eBL). As one of the world’s largest food distributors, BRF joined the panel as an early adopter of eBLs, making trade’s most invaluable document accessible to both them and their supply chain partners.

For a company that on average transmits 24,000 shipping documents a month, BRF has a unique look into the challenges of keeping up with paper-based documents at any point in time during the lifecycle of a shipment.

“Everybody knows how big the problem is when losing an original Bill of Lading,” shared Fabiano Luciani, “it’s not easy to get a new original Bill of Lading issued.”

For Luciani and his team, the experience of issuing electronic Bills of Lading went beyond the cost-savings of a physical courier and the elimination of risking lost paper documents.

“We have invested in a digital transformation to automate our process, internally and externally, in order to mitigate situations like the pandemic. The eBL and a digital platform make all the difference.”

Implementing WAVE BL into BRF’s operations meant going digital and never looking back.

A Truly Decentralized Component

WAVE BL optimizes the flow of cargo by eliminating reliance on paper-based documents with a blockchain-backed digital platform that takes the place of paper in exchange for a more secure, automated solution, where carriers can issue, possess, transmit and sign digital documents within minutes.

“The system is very intuitive, secure, and efficient,” Fabio Poyer, a BRF Logistics Specialist, said about the blockchain element of the WAVE BL platform. He emphasized that to standardize the digitalization of trade, all members across the supply chain need to join the network.

“It’s hard to find reasons why we wouldn’t accelerate this as much as we can,” says Thomas Bagge.

A decentralized solution, like the infrastructure that the WAVE BL network is built on, offers full control, full privacy, and a level of security that ultimately manifests trust in a digital space for transmitting various and valuable trade documents.

The powerful fundamental components of blockchain technology, like digital signatures, “allow us to mirror paper without any compromise,” adds Gadi Ruschin.

“It’s not science fiction; it’s not a pilot, it’s not in the future. Thousands of shipments are traveling in a much more efficient way, and customers are reporting enormous savings and peace of mind regarding the challenges of using paper.”

Collaboration for the Greater Good

Maritime shipping is considered the most integral leg of the supply chain.

Today, 90 percent of goods are transported by ships; therefore, impediments to ocean carriers’ workflows will have rippling effects felt across the trade landscape: delayed cargo, shortages in essential goods, higher trade costs, and, over time, slower economic growth.

The struggle with reliance on paper-based transactions leads to challenges with efficiency and is at the heart of what is at risk.

Like in the world of banking and finance, online transfers are a common reality for most people worldwide. “So why wouldn’t we do the same thing in shipping? There’s a huge opportunity to do this smarter, with better quality and less manual work,” adds Thomas Bagge.

The digital alternative for trade documents to pass through the ecosystem requires all institutions along the supply chain to join a cohesive network of partners to achieve true standardization.

“We need to invite everybody on board this initiative,” Luciani says.

“Digitalization is a journey, and the idea behind that is of course to please our customers, but it’s also to help us become more efficient,” added Andre Simha, “Now we’ve come to a step where we need to progress this much faster because in the end, everybody benefits. So the fact that we are collaborating, bringing partners, and doing this together with DCSA, really demonstrates that we are doing this for the greater good.”


Watch the full Cool Logisitcs Panel discussion and the Q&A that follows here.


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